Friday, July 2, 2010

How to Create and Publish Your Own Electronic Newsletter - Without Writing a Single Word!

Now we’ll give you a little editorial tip here for your Internet and/or email newsletters - a way you can create and publish your own electronic newsletter - without writing a single word!

If you just spend a little time browsing the Internet and look for websites with information and products and services, for example, that are of interest to the very people that you would be sending your newsletter to - almost every one of these good company websites has a press release room where you can go and pick up news releases and information that they’ve released based on promoting, of course, what they’re doing.

A lot of these people will actually have a place where you can subscribe and leave your e-mail address so they automatically notify you and send new press releases. Just a little time spent doing this every day and you’ll find your e- mail box filled up with information that you could cut, paste, edit, and put together any way you wish to fill up more than a newsletter every week.

For those out there who don’t have the writing skills or don’t want to go through the hassle of writing, there’s plenty of content out there that’s available just for going out there and getting it!

You don’t want to steal information off of websites - because a lot of that may be copyrighted. The companies that release a press release want it to be disseminated and spread as far and wide as possible. And, 9 times out of 10, it’s basically an article pre-written for you to use or to cut down or tear down to use however much you want because it’s usually written top-heavy with most of the facts up front. But you can cut it as short as you want it - it’s written for editors to use. It’s ready made material for a newspaper.

Thursday, July 1, 2010

An Incredibly Simple Idea YOU Can Use To Create A Hot-Selling Product Without Having To Write!

What I suggest you do if you don’t want to create a product yourself is to go find an expert and let them write the words for you. Now, I’m not talking about having them write a book, or having a ghostwriter write a book for you.

What I’m talking about is finding a public speaker - someone who speaks on a topic that you’re interested in, or a topic that you believe that there are a lot of people interested in, get permission from them to transcribe that, and turn their speech into a manual.

Maybe they would say, “Sure. I have no interest in writing, and I’ll let you do it for free.” Maybe they’ll want a cut of the profits. You can work out some kind of arrangement there. You’d be surprised how many speakers would be flattered that you would even be interested in their speech, and that you thought their speech was good enough to turn into a manual.

A lot of public speakers, you’ll find, may not be interested in writing at all. They may have no desire to write and turn their speech into a transcript. Now, the proof that this is very powerful and can work wonders for you is a man named Mark Nolan. He turned his speech into a manual called “Instant Cash Flow” and made 3 million dollars with it. So, obviously, it’s something that’s a very powerful technique. If you do it right, it can work wonders for you.

So, again, this is very simple. Find a public speaker and get permission from them to transcribe their speech and turn it into a manual. It’s real easy to do. There is equipment out there that lets you actually just use your foot pedal and stop and pause it as you need.

I wouldn’t even mess with that yourself. There are probably people who would do it very cheaply, who can transcribe a speech for you and put it into manual form. Then you just need to clean it up and have a typesetter make it look real nice. That’s real easy to do.

Here’s another take on this that you might try to do. Maybe a half hour speech wouldn’t turn into that much transcription and wouldn’t be a very big manual. So you could find four or five speakers. You could compile it into a manual that might be 200 or 300 pages, maybe even a book, where you had three or four different chapters or sections. Each section could be on a different speaker all related to the same topic. You could have a big reference guide or a big book that contained all the speeches from all of these experts.

The Secret Profit Power Of A Simple Interview!

Another thing you could do, if you couldn’t find an expert that was actually giving speeches, is find an expert and interview them. Write down lots of questions that you know your customers would be interested in and love to know the answers to. Then, just interview them.

You can transcribe that interview. You can even do audio tapes of that interview and sell them that way. That has worked very well for us. In fact, we interviewed Russ one time, paid him his normal $2,500 fee for a weekend. We sat down and interviewed him over a weekend, and I believe that product did $1.3 million in sales.

It’s an excellent way to create products without having to write a single word. You never have to stare at a blank page. Have someone transcribe the speech. Turn it into a book or manual and you’re ready to go.

Wednesday, June 30, 2010

How You Can Make Sure Your Customers Keep Coming Back To Your Web Site Indefinitely!

One thing that many of us want in this field - especially when we’re starting out - is to put together an informational product. The end goal is to provide this product for sale on a web site or electronically.

Of course, it’s also very valuable to be able to put together informational products quickly and easily even if you’re giving them away on the web. They have to be of value because that can attract users who will then buy your products and services that are around the web. The problem, of course, is coming up with a product that offers value. That’s why this product is so valuable.

Anyone with a web site is seeking to put together content for that site. The trick is to put it together as quickly as possible and still make it valuable. One of the toughest challenges is to put together website information that changes frequently. That’s how you can make sure your customers keep coming back to your web site indefinitely!

If the information changes constantly, you’re in an even better position to attract users that come back, visit your site often, and tell others to visit the site. “Hey, there’s a lot of new information on that website all the time, you ought to go check it out! They’ll even bookmark your site and go back there frequently.”

One of the neatest ways to do that I’ve found is published by a company called Isyndicate.com. They are located on the web at www.Isyndicate.com. If you go to that site on the web, you can sign up to get your own free user ID and password. They provide top news, weather, sports, business and finance, opinions, advice columns, earth sciences, health, fun and games, lifestyles and entertainment news that are absolutely free of charge to use on your web site. These are provided by the likes of Reuters, AP, CBS sports-line - all of the biggest companies.

The reason they do this is because they like to provide links at the bottom of these articles so you’ll click over to their news services and find even more information. They give you a little snip of the code you can plant into your website once you’ve signed up, and, literally, the articles are updated, changed, and modified for you.

Then, every time you go in, there’s new news popping up on your site. Now you’ve just created an informational product that you can literally display on the web and attract users who come back and visit more and more often. Now, you have to use this on your web site.

If you want to build a product off-web, there are two other places you can go. One is www.adbility.com. This provides syndicated content that you can also add to a web site. Many of these will let you publish them in any form and distribute them. This site gives you hundreds and hundreds of other sites that you can go to in order to syndicate content that’s free.

That you can receive by e-mail, eBay’s content, or free contents on web sites, and all the links you need to go and sign up for each individual one. One final good option is world-wide info outlet. This is a collection of hundreds and hundreds of articles right on the web site. You can browse and pick which ones you want. Their policy doesn’t seem to indicate that you have to post it on a web site.

You can use it on an e-mail newsletter, in a newsletter, print magazine, or whatever you choose. The only thing they ask is that there is a tag line at the bottom that promotes the author and, of course, whatever web site or service they offer or sell. You have to include that. That’s how they get this content.

There is incredible stuff there. You can literally spend about five hours browsing through this and put together a book that’s written for you. Just edit, and you become the editor compiling the product. This is one way you can tap this incredible Internet resource to put together products that are free of charge and at no cost to you.

Tuesday, June 29, 2010

How To Build Your Own Mighty E-Mail List To Get Rich With!

I am going to title article, “How To Build Your Own Mighty E-Mail List To Get Rich With.” This information is tailor-made for Internet information marketers, but it could be used by others who use information to sell other products and services.

For some time now lots of info marketers on the web have been making good sales on E-Books, E-Manuals, and E-Reports by giving away a chapter or two of the book, or a couple of the reports in a series of reports. Then they give the Table of Contents, and if people like the information they got on the chapter or two, or the report, and they like what they see in the Table of Contents, they’ll order the product.

Here is a new twist. Several leading on-line book sellers on the Internet, led by Barnes&Noble.com and Amazon.com, along with best-selling author Stephen King, show us a new way to capture e-mail addresses and, hopefully, make a ton of money in the future.

Recently, in just one day (that’s right - one single day) 400,000 copies of Stephen King’s new 66 page novelette, “Riding The Bullet,” were either given away free or sold. You read correctly - four hundred thousand copies in 24 hours! In one 24 hour period approximately 360,000 copies of this book were given away free while another 40,000 copies were sold by other online booksellers at $2.50 each. That means that $100,000.00 was generated in sales from 40,000 copies sold, while 360,000 were given away free.

The smaller dealers sold the book and that’s not too surprising. They wanted the profits! But I think we can learn the most from the “big boys,” and that means Barnes&Noble.com and Amazon.com. They let people download the book absolutely free, and 360,000 people took advantage of this great give-away. The kudos really go to Barnes&Noble.com on this promotion!

Barnes&Noble.com is a distant number two to Amazon.com when it comes to online book sales, but they really did rise to the occasion with this special promotion. They had a joint venture with the author, Stephen King, and the publisher, Simon & Schuster and they made online book promotion history!

Within just 24 hours Barnes&Noble.com gave away 216,000 copies of King’s book. Now that’s big results! Hold onto your seat belts! One hundred and fifty copies were downloaded every minute for 2,040 minutes, which constitutes a 24 hour period! That is really amazing!!!

Now, here is the marketing kicker that we can learn from.

Barnes&Noble.com gave the book away free to 216,000 people. But they only gave the small book away (let them download it) when the people first gave their e-mail address.

Ah ha! They captured 216,000 e-mail addresses! Now, they had some of those e-mail addresses already. But they estimate over half of them - something like 128,000 - were people that never did business with them before.

They promoted this with ads in USA Today, but they also got tons of free publicity both online and offline to drive people to their site to get Stephen King’s new book. Two hundred and sixteen thousand copies - that’s amazing in a 24 hour period!

If we’re information sellers, what we need to do is give away something that people will desperately want. A booklet, a manual, some reports - whatever - and capture those addresses. And then go for all the free publicity offline and online.

Here’s what I am planning to do. I’ve started writing a small manual (or you could call it a small book) with the working title, “How To Really Get Rich With Internet Marketing.” I am going to give it away free on my web site, and heavily promote that fact offline and online.

In the back of the booklet or manual I am going to offer several other of my books and home-study courses. And above all else, I am going to capture and demand the e-mail address of every single person whom I allow to download my booklet or manual.

I hope you’ll put this in your pipe and smoke it! Now, it’s not likely you’ll end up giving out 360,000 books in one day...or maybe not even sell another 40,000. But if we could just get a few thousand per day of our booklet, our reports, or our manuals in the hands of people who gave us their e-mail address (an opted-in e-mail address), we have a valuable commodity we can use to sell them other things.

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