Thursday, July 1, 2010

An Incredibly Simple Idea YOU Can Use To Create A Hot-Selling Product Without Having To Write!

What I suggest you do if you don’t want to create a product yourself is to go find an expert and let them write the words for you. Now, I’m not talking about having them write a book, or having a ghostwriter write a book for you.

What I’m talking about is finding a public speaker - someone who speaks on a topic that you’re interested in, or a topic that you believe that there are a lot of people interested in, get permission from them to transcribe that, and turn their speech into a manual.

Maybe they would say, “Sure. I have no interest in writing, and I’ll let you do it for free.” Maybe they’ll want a cut of the profits. You can work out some kind of arrangement there. You’d be surprised how many speakers would be flattered that you would even be interested in their speech, and that you thought their speech was good enough to turn into a manual.

A lot of public speakers, you’ll find, may not be interested in writing at all. They may have no desire to write and turn their speech into a transcript. Now, the proof that this is very powerful and can work wonders for you is a man named Mark Nolan. He turned his speech into a manual called “Instant Cash Flow” and made 3 million dollars with it. So, obviously, it’s something that’s a very powerful technique. If you do it right, it can work wonders for you.

So, again, this is very simple. Find a public speaker and get permission from them to transcribe their speech and turn it into a manual. It’s real easy to do. There is equipment out there that lets you actually just use your foot pedal and stop and pause it as you need.

I wouldn’t even mess with that yourself. There are probably people who would do it very cheaply, who can transcribe a speech for you and put it into manual form. Then you just need to clean it up and have a typesetter make it look real nice. That’s real easy to do.

Here’s another take on this that you might try to do. Maybe a half hour speech wouldn’t turn into that much transcription and wouldn’t be a very big manual. So you could find four or five speakers. You could compile it into a manual that might be 200 or 300 pages, maybe even a book, where you had three or four different chapters or sections. Each section could be on a different speaker all related to the same topic. You could have a big reference guide or a big book that contained all the speeches from all of these experts.

The Secret Profit Power Of A Simple Interview!

Another thing you could do, if you couldn’t find an expert that was actually giving speeches, is find an expert and interview them. Write down lots of questions that you know your customers would be interested in and love to know the answers to. Then, just interview them.

You can transcribe that interview. You can even do audio tapes of that interview and sell them that way. That has worked very well for us. In fact, we interviewed Russ one time, paid him his normal $2,500 fee for a weekend. We sat down and interviewed him over a weekend, and I believe that product did $1.3 million in sales.

It’s an excellent way to create products without having to write a single word. You never have to stare at a blank page. Have someone transcribe the speech. Turn it into a book or manual and you’re ready to go.

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